Mac Hughes
Marketing Program & Events Management | Customer Education Manager & Strategist | Member Storyteller
- Role
- Sr Member Education Manager Live Virtual Events at HoneyBook
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Mac Hughes
Professional hype-woman with 8+ years in SaaS, transforming curious users into loyal, engaged customers. Known for my gift of gab, I’m all about simplifying complex topics and building deep customer relationships.At HoneyBook, I’ve scaled interactive learning experiences from zero to over independent business owners, influenced over 6,500 customer wins, and achieved a member activation rate 7.33% above the company average for our live education program.Whether it’s crafting a compelling onboarding journey, scaling live education programs, or building content strategies that spark genuine connection, I’m all about creating engaging, impactful experiences that empower customers and elevate product adoption.Let’s connect if you’re ready to get hyped about customer success and education!
Experience
Sr Member Education Manager Live Virtual Events
Jul 2024 — Present
Own the entire end-to-end live class program from ideation to final curriculum production. Working across the funnel to develop courses focused on increasing leads, improving onboarding, feature awareness and adoption, and Partner enablement. Note-worthy accomplishments- Onboarding curriculum that boasts the highest win and activation rates above any other channel or medium across the company: Increasing 30 day wine rates by 42.6%; and 30 day activation by 12.5%- Thinking fast to spearhead the production of a UGC-style video that dropped cost per lead by 86.7% and ultimately accounted for 44% of the total leads captured, when a campaign wasn\'t performing well post-launch.
Education
Université Paris-Sorbonne
French Studies
2014 — 2014
California Polytechnic State University-San Luis Obispo
Bachelor of Business Administration (B.B.A.), Entrepreneurial and Small Business Operations
2011 — 2015
Skills
- Communication
- Teamwork
- Fashion
- Time Management
- Entrepreneurship
- Ringcentral
- Styling
- Public Speaking
- Microsoft Outlook
- Microsoft Word
- Leadership
- Business Development
- Strategy
- Social Networking
- Retail
- Salesforce.com
- Microsoft Excel
- Powerpoint
- Microsoft Office
- Sales
- Account Developement
- Customer Service
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