Moe Beyrouti
Marketing Communication & Brand Development Manager @Sheldon Manufacturing, Inc
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WORK HISTORY
Marketing Communication & Brand Development Manager @Sheldon Manufacturing, Inc
Cornelius, OR, US
Driving brand development and B2B partnership growth within the lab equipment industry through optimized distribution channels and cross-marketing strategies.Expanding lead generation and prospecting efforts across global markets, including NAM, LATAM, APAC, and EMEA regions, leveraging diverse industry marketing channels.Designing and executing creative assets such as videos, process graphics, infographics, and visual content aligned with the brand’s mission and reputation management goals.Developing and implementing a comprehensive marketing playbook that ensures alignment with sales objectives and fosters a successful marketing strategy.Overseeing website administration, including product catalog management, SEO optimization, content creation, and blogging, while coordinating with third-party web development teams to maintain performance and resolve technical issues.Creating and maintaining corporate marketing materials, including brochures, catalogs, and sales collateral, through both copywriting and graphic design.Managing pay-per-click (PPC) advertising strategies and account performance to align with business goals, including collaboration with SEM vendors for budget oversight and daily management.Leading CRM and database management to support marketing automation, email campaigns, and sales initiatives, while ensuring data integrity and identifying optimization opportunities.Formulating product marketing messaging to emphasize key differentiators and enhance market positioning.Monitoring industry trends in e-commerce, lead generation, and buyer behavior to identify opportunities for strategic web and marketing improvements.Providing monthly performance insights through KPIs and developing actionable roadmaps to continuously enhance digital marketing efforts.This dynamic role bridges creative execution and strategic planning, ensuring that all marketing efforts drive meaningful results, elevate brand presence, and support global sales growth.
EDUCATION
Lebanese American University
BS
ABOUT MOE BEYROUTI
As a passionate Marketing & Brand Development Manager at Sheldon Manufacturing Inc, I specialize in bringing science-driven products to life through strategic messaging, creative storytelling, and meaningful brand engagement. With over 15 years of marketing experience, I’ve helped launch, evolve, and elevate brands in the life sciences and tech-manufacturing sectors by uniting data, design, and purpose. My work thrives at the intersection of brand strategy, product marketing, and communications, where I partner cross-functionally with sales, engineering, and executive leadership to align business goals with customer needs. I take pride in crafting marketing ecosystems that not only promote innovation but also build trust, from digital campaigns to technical collateral. What excites me most is the opportunity to connect ideas, people, and products in a way that makes a real impact. Whether it\'s launching a new product line or refining internal communication standards, I approach every challenge with curiosity and collaboration. If you\'re passionate about science, branding, or creating customer-first solutions, I’d love to connect. Expertise includes: Marketing Strategy Development: Crafting data-driven strategies for brand building, product positioning, and market differentiation. Creative Direction: Develop compelling taglines, marketing collateral, and advertising campaigns to elevate brand presence. E-commerce and Online Branding: Implementing robust e-commerce strategies and online branding initiatives that optimize customer engagement and sales. Event Planning and Execution: Successfully organizing and managing trade shows, public relations events, and interactive media marketing campaigns. Customer-Centric Objectives: Driving initiatives focused on customer acquisition, value optimization, and retention to deliver sustained business growth. A results-oriented marketing leader with a track record of transforming business goals into successful marketing outcomes while ensuring brand consistency and customer satisfaction.
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