Maanya Desai
Digital and Brand Marketing at Red Bull India
- Role
- Digital Marketing Specialist at Red Bull
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Maanya Desai
Marketing is telling the world you\'re a rockstar. Content Marketing is showing the world you are one.\"- Robert Rose || Inspired to solve consumer challenges through brand innovation and new age technology solutions as well as provide analysis and insight for online marketing strategies || Keen interest in Brand Management and Digital Marketing ||
Experience
Digital Marketing Specialist
Jan 2023 — Present · Mumbai, IN
Responsible for constant sharpening of strategies for dotcom and social media channels and identifying other potential programming partner channels to build a consistent holistic programming and release plan- Focus on optimising channel performance and experience through scheduling, featuring, customised functionalities and smooth consumer journeys- Working closely with the Media & Communications team on campaign amplification via earned social- Forecasting campaign KPIs and sharing detailed briefs with the content and brand teams to achieve the same on varied channels- Analysing and reporting post campaign performance to evaluate overall campaign performance on owned and managed channels - Focalise on various content reach multipliers like influencers, brand partners, music partners, earned social, etc on social channels to maximise awareness and reach for key marketing campaigns - Gathering a deep audience understanding and sharing insights with the senior management for key playgrounds like dance, gaming, cricket and athletes
Education
Usha Pravin Gandhi College of Management
Bachelor of Management Studies (BMS), Accounting and Business/Management
2014 — 2017
University of Exeter
Master's degree, Marketing
2018 — 2019
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