Maria Alexandrova

Professor, School of Business @Conestoga College School of Business

Waterloo, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2022 — Present

Professor, School of Business @Conestoga College School of Business

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Kitchener, ON, CA

EDUCATION

2018 — 2018

Communitech Academy

Introduction to Product Management Bootcamp

2003 — 2004

University of Nevada-Las Vegas

PR Diploma

1999 — 2003

American University in Bulgaria

BA

2006 — 2010

CIM | The Chartered Institute of Marketing

Chartered Marketer, Postgraduate Diploma in Marketing

SKILLS

Email MarketingDigital StrategyPublic RelationsBudgetingMarket ResearchSegmentationProduct DevelopmentBrand ManagementMarketing ManagementKey Account DevelopmentMarketing ResearchBusiness StrategyBrand EquityHighly AnalyticalProduct MarketingGoal OrientedFmcgBrand AwarenessMarket PlanningStrategyBrand ArchitectureCorporate CommunicationsBrand DevelopmentMarketing CommunicationsTrade MarketingConsumer InsightsPassionate, Sunny Disposition and UpbeatMarketingOnline MarketingBudgetsAdvertisingP&L ManagementDigital MarketingMedia RelationsShopper MarketingMedia PlanningProduct LaunchEvent ManagementManagementIntegrated Marketing

ABOUT MARIA ALEXANDROVA

Veteran marketer with more than 18 years from FMCG and tech sector - Kraft Foods/Mondelez, Danone, Molson Coors. Expert in devising marketing strategy, brand positioning and preparing and implementing Integrated marketing communications plans. Currently, focusing on the start-up sector where there is a great knowledge gap in brand building and communication strategies. I have good understanding of the start-up journey, being a founder myself and participant in the Founder Institute program, as well as experience in consulting several start-ups on marketing strategies, marketing team structure and plans.

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Maria Alexandrova — Professor, School of Business at Conestoga College School of Business in Waterloo, ON, CA | Unifers