Matt Gutierrez

About Matt Gutierrez

Areas of Expertise:Advertising, Brand Marketing, Content Marketing, Direct Marketing, Event Planning, Graphic Design, Leadership, Logo/Brand Development, Market Research, Market Strategy, Mobile Marketing, Page Layout, Planning, Project Coordination, Product Promotion, Social Media Marketing

Experience

1. Marketing Manager

   Orbis Education

   Jul 2022 — Present

   This role serves as the primary liaison between university partner marketing departments and our internal teams, serving as a strategic marketing professional and brand advocate. Skilled in developing and implementing annual inquiry-generation marketing plans, overseeing marketing materials, and executing projects. These efforts have yielded a 9.2% increase in year-over-year inquiries across all accounts in 2023, and a 8.6% growth in 2024.Primary Responsibilities:• Cultivate robust relationships with university partners, internal teams, and key stakeholders.• Devise and implement marketing strategies for partner accounts.• Conduct regular marketing assessments and deliver presentations for both internal and external stakeholders.• Act as a marketing strategist, formulating plans to meet inquiry volume targets in alignment with launch objectives.• Manage all marketing and advertising resources for designated university partners.• Manage Marketing Project Specialists to ensure accurate project submissions in the project management platform.• Ensure brand conformity across all allocated accounts and oversee the approval process.• Develop and maintain essential messaging documents, including competitive research, value propositions, editorial guidelines, and creative briefs for designated accounts.• Direct offline media purchases for assigned accounts.

Education

• Indiana University-Purdue University at Indianapolis

  Graphic Design

  2004 — 2009

Skills

• Sandwiches
• Photography
• Html
• Research
• Adobe Creative Suite
• Customer Service
• Community Outreach
• Event Planning
• Advertising
• Graphic Design
• Event Management
• Social Networking
• Social Media Marketing
• Time Management
• Layout
• Logo Design
• Project Management
• Marketing
• Leadership
• Microsoft Office
• Facebook
• Social Media
• Photoshop
• Graphics
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Team Leadership