Mohammed Aadil Naina
Data-Driven Digital Marketing Expert | Adobe Target & Adobe Analytics | Adobe Launch & WebSDK | Adobe Experience Platform (AEP) | Conversion Rate Optimization
- Role
- Adobe Target Developer at Air India Limited
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Mohammed Aadil Naina
With 8+ years in digital marketing, I specialize in AI assisted conversion-driven strategies combining hands-on expertise in Adobe Target (AI algorithms, A/B testing, personalization) with full-funnel growth tactics. My core strengths: AI and Adobe Marketing Tech-> Auto allocate for machine learning driven A/B tests in Adobe Target, boosting conversions-> Implement predictive audience segmentation personalization and tracking via JavaScript and Adobe Analytics reporting-> Growth Marketing-> SEO: Grew organic traffic by 200%+ for e-commerce and other brands using AI clustering-> Paid Ads: Managed ₹50L+ ad spend (Google/Meta) with smart bidding Pmax ROAS of 4.5+-> CRO: Improved lead-to-customer rates by 30% via landing page optimizations. Content Marketing -> Produced AI SEO optimized content driving 500K+ monthly visits-> Executed social media campaigns using generative AI with 2X engagement rate.Always Learning: Upskilling in Adobe Journey Optimizer (AJO) & Customer Journey Analytics (CJA) also Developing MCP server and Agentic AI.
Experience
Adobe Target Developer
Dec 2023 — Present · Kochi, IN
Lead conversion optimization initiatives using Adobe Target, implementing AI based auto allocation A/B testing, experience targeting, and multivariate testing strategies that improved website conversion rates by 10% across key customer journeysArchitect and deploy comprehensive Adobe Analytics dashboards aligned with business KPIs, providing actionable insights to C-level executives and enabling data-driven decision making across marketing channelsCollaborate with cross-functional teams including IT, UX/UI, and business stakeholders to implement personalization strategies and optimize customer experience touchpointsManage testing roadmaps and experimentation calendars, ensuring continuous optimization and statistical significance in all testing initiatives.
Education
Government Polytechnic College
Diploma, Computer Engineering
2014 — 2017
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