Amin Foroutan
Senior Search Strategist @Critical Mass
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WORK HISTORY
Senior Search Strategist @Critical Mass
Toronto, ON, CA
Led SEO strategy and technical implementation for a large-scale website redesign, collaborating with UX, development, and data teams to ensure best practices.• Spearheaded technical SEO initiatives, including automated audits and performance monitoring systems, leading to a 15% improvement in page speed, recognized in industry reports.• Conducted structured data analysis and optimization, implementing schema markup enhancements that resulted in a 15% increase in structured data performance.• Designed and executed SEO A/B testing strategies, refining title and meta description optimization for improved search visibility.• Delivered comprehensive technical SEO analysis for enterprise-level clients, effectively presenting findings to stakeholders and contributing to project retention and expansion.• Led SEO strategy for a secure user portal redesign, leveraging search data and behavioral insights to optimize both authenticated and unauthenticated experiences in collaboration with cross-functional teams.• Developed multilingual SEO frameworks, implementing hreflang attributes and optimizing language-specific content through cultural keyword research for international search performance.• Directed internal AI SEO tool development, executing 80+ tests and conceptualizing four innovative tools for enhanced SEO automation.• Built 18+ Python-based automation tools and custom Google Sheets applications to streamline SEO workflows, improving team efficiency and task execution.
EDUCATION
Schulich School of Business - York University
Master of Business Administration - MBA, Entrepreneurship/Marketing With Distinction
Art University of Isfahan
Master's degree, Iranian Architecture Studies
University of Mazandaran
Bachelor of Architecture (BArch), Architecture
ABOUT AMIN FOROUTAN
Hello! I\'m a Technical SEO Strategist specializing in automation, data-driven solutions, and leveraging Python and AI to enhance search performance. With over a decade of experience, my passion lies in uncovering and optimizing the intricate, technical aspects of SEO.My expertise includes advanced technical audits, backend automation, structured data optimization, and developing innovative SEO tools to scale and streamline workflows. I\'m experienced in coding with HTML, CSS, JavaScript, Python, React, and Next.js, and frequently use AI-driven tools to boost productivity and enhance the quality of my solutions.I enjoy sharing insights, innovations, and practical advice with the SEO community. Follow me to stay updated on SEO automation, technical SEO trends, and practical applications of AI.
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