Matt Carter
Manager, Business Development @EcoOnline
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WORK HISTORY
Manager, Business Development @EcoOnline
Toronto, ON, CA
Leading the Business Development function for North America, focused on outbound pipeline generation for Mid Market and Enterprise sales teams. Own strategy, execution, and coaching to drive consistent, high quality opportunities.• Manage and coach a team of BDRs across outbound and inbound motions• Build and refine outbound strategy including ICP definition, messaging, and sequences• Drive pipeline creation across safety, compliance, and ESG solutions• Partner closely with Sales, Marketing, and RevOps to align on targets and conversion• Monitor performance metrics, forecast pipeline, and optimize workflows• Run call reviews, deal reviews, and ongoing skills development• Improve CRM hygiene, reporting, and process consistency• Support experimentation with tools, automation, and AI to increase efficiency
EDUCATION
University of Guelph
Bachelor of Science, Human Kinetics
Erindale Secondary School
OSSD
OREA
Real Estate Pre-registration
Western University
Masters of Science, Kinesiology - Sport Medicine
ABOUT MATT CARTER
Business development leader with a background in SaaS and real estate. I’ve built outbound programs from scratch, led high-performing teams, and consistently exceeded pipeline and revenue goals.Currently, I’m managing the Business Development team at EcoOnline, where I oversee 10 reps. Previously, I contributed to creating the North American Sales Development function at OK Alone as well as coaching and training their global team.I focus on:• Outbound strategy and execution• Go-to-market planning• Coaching and team development• Account-based selling• Pipeline generation and revenue growthI’ve sold to mid-market and enterprise buyers across North America. My approach is hands-on, data-driven, and grounded in clear communication.Always open to connecting with other sales professionals, founders, and teams scaling outbound.
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