Patrick McCarthy
Managing Director, Global Head of Brand
- Role
- Managing Director, Global Head of Brand at BNY
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Patrick McCarthy
As a marketing executive and transformational leader, I bring a reputation for developing world-class digital marketing capabilities and disruptive strategies for institutions operating at the highest levels of global business. I excel at creating next-generation digital-first marketing functions, driving innovation to execute successful first-ever company endeavors, and serving as an industry thought leader that effectively raises the profile of companies via high-profile events and the media. By combining a passion for taking on complex challenges and the ability to bring out the very best in people-I inspire groundbreaking work from my teams, unlock value far beyond invested resources, and consistently surpass expectations.CORE COMPETENCIES Digital Marketing Leadership, Campaign Strategy & Execution, Turnarounds & Transformation, Revenue Growth, Product Launch Strategies, Branding & Positioning, Innovation Ecosystems, FinTech Industry, B2B/B2C/B2B2C Activations, UX/UI Design, Consumer Insights, Emerging Technologies, Efficiency & Optimization, Cost Control, Global Operations, Vendor/Agency Management, Hiring Top Talent, Team Building & Engagement, Partnerships & Alliances, Thought Leadership, Speaking & Presentations
Experience
Managing Director, Global Head of Brand
Jan 2026 — Present · NY, US
Leading central integrated marketing efforts across brand strategy, integrated marketing, distribution channels strategy including media, social, website, events, sponsorships, research & insights, analytics & effectiveness and MarTech across BNY globally.
Education
Miami University Farmer School of Business
Bachelor of Science, Finance
Georgetown University McDonough School of Business
Master of Business Administration (MBA), General Management
Skills
- Cross Functional Relationship Building
- Project Management
- Negotiation
- New Media Strategy
- Analysis
- Teamwork
- Policy Analysis
- Business Development
- Communication
- Strategic Planning
- Cross-Functional Team Leadership
- Business Strategy
- Strategy
- Public Speaking
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