Manminder Parhar

About Manminder Parhar

Seasoned product and marketing leader with a strong track record of creating momentum, building and leading leaders, launching complex products at scale, and driving measurable business outcomes in high-growth tech and wireless industries. Deep experience partnering with Fortune 100 companies and global OEMs across B2C, B2B/Enterprise, and National Retail channels.I have proven expertise across full lifecycle—product management (hardware, software, platforms, services), product marketing (positioning, messaging, value propositions), and end-to-end Go-To-Market strategy including pricing, channel strategy, sales enablement, and omni-channel execution. Known for translating complex technology into clear customer value and revenue impact.Scope & Impact • Launched 100+ consumer mobile devices and 5 new device categories • Delivered multiple v1 products, software features, and platforms (full release cycles) • Led cross-platform PC–mobile experiences and broadband/in-flight connectivity services • Executed large-scale ATL/BTL, digital, retail, and e-commerce campaigns • Drove programs contributing to multi-billion-dollar revenue outcomesRecognized for building high-performing teams and influencing across highly matrixed organizations—Product, Engineering, UX, Sales, Marketing, Operations, and external OEM partners. Trusted advisor to executive leadership; consistently praised for clarity, decisiveness, and operational rigor.Respected people leader and coach known for transparency, empathy, and developing future leaders while maintaining high standards for execution and accountability.Awards & RecognitionCisco Connected Recognition | Microsoft Impact Award (CVP)| T-Mobile PEAK Winner (CEO)| Marketing Energizer Award (CMO)| OEM VPGM Awards | 9× PEAK Award NomineeEcosystem ExperienceCisco | Microsoft | T-Mobile | AT & T | Apple | Samsung | Google | Qualcomm | Intel | MediaTek | LG | Motorola/Lenovo | Nokia | HTC | ASUS | ZTE | TCL/Alcatel | Kyocera | Zipwhip | IDEO | frog | Blink UX | Creative AgenciesCore StrengthsProven Director Leadership • Product Strategy • Product Marketing • Go-To-Market • NPI • Portfolio & Category Management • OEM & Partner Marketing • Omni-Channel & Digital Marketing • Sales Enablement • Cross-Functional Leadership • Talent Development

Experience

1. Director of Product Marketing, Customer Experience Solutions (Contact Center & Cpaas)

   Cisco

   Sep 2024 — Present · Seattle, WA, US

   Areas of accountability: I lead and manage AI-powered CX portfolio which includes On-prem Contact Center, Hybrid, Cloud Contact Center, and CPaaS (Webex Connect))As part of multi-billion dollar Webex Collaboration BU, I lead a high performing team of Product Marketing Managers & leaders responsible for outbound product marketing to drive awareness, consideration, and adoption of innovative software features and solutions powering exceptional customer experiences.Core accountability includes developing impactful value propositions, messaging, positioning, narrative, storytelling, GTM strategy and motions, marketing plans, marketing amplification tactics (AR/PR/Blogs, web, social, field & sales enablement (e-books, infographic, white papers, At a Glance), supporting first party and industry events, live demos, sales enablement, creative collateral, co-marketing compete campaigns), demand generation, webinarsCross functional partnership with Product Management, Devices, Engineering, UX design, Marketing - Integrated marketing, Brand/.com/Social, PR, AR, Sales enablement, Operations, Partner Marketing, Legal, Brand agencies, Developer Evangelist, TME (demos), TSARecent Launches: Webex AI Agent (autonomous and digital), Cisco AI Assistant for Contact Center, Release 15 with AI featuresCheck out to learn how Webex can help you elevate your Customer Experience strategy and offerings in this era of heightened customer expectations.

Education

• Pune University

  Bachelor of Engineering - BE

• University of Washington - Michael G. Foster School of Business

  Certificate Program

• University of Washington

  Certificate Program

• University of Washington

  Executive Masters Degree