Matteo Novelli
IT Marketing Manager @Sky Italia
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WORK HISTORY
IT Marketing Manager @Sky Italia
Milano, IT
As part of the MarTech team at Sky Italia: Designed and executed B2B and B2C Salesforce Marketing Cloud campaigns (Email, SMS, Push, Bmail), leveraging Customer Journeys, Automations, and Marketing Cloud Personalization to enhance customer engagement across channels; Spearheaded integration projects between CDP and MCP via batch or API ensuring seamless data flow and operational efficiency; Explored and implemented innovative Use Cases with Business stakeholders, introducing Generative AI solutions to drive personalized customer experiences and improve campaign performance; Managed migration strategies to modernize MarTech infrastructures, enabling scalability and adaptability for future challenges. Oversaw project budgeting and resource allocation, ensuring alignment with strategic objectives while optimizing costs and timelines. Advocated for a data-driven approach, blending cutting-edge technologies and customer insights to maximize ROI and elevate the value delivered across campaigns.
EDUCATION
Università Telematica Internazionale UNINETTUNO
Laurea triennale, Communication and Marketing
ABOUT MATTEO NOVELLI
Graduated in Communication and Marketing, with experience as a former University Representative;Master in Applications and Services Development with focus on Marketing Automation solutions;During my working years I had the opportunity to work on projects in the Banking, Telco and Fashion sectors, bringing added value through passion and dedication in being able to satisfy customer requests;I have a great passion for analyzing tech-marketing solutions and customer-oriented processes;
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