Maryellen Lynch
Shopper Insights and Analytics
- Role
- Principal at Circana
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Maryellen Lynch
Strategic and entrepreneurial spirit experienced in wrapping contextual understanding of retail and shopper around big data science to create stories and support market execution. Experienced strategic consultant to big brands, innovative brands, retail and industry publications and organizations. Recognized success at expanding strategic relationship for mutual growth through commercialization. Expertise in Qualitative, Quantitative, Shopper Analytics, Consumer Insights research. Analytic Product Management | Solution Development | Data Driven Marketing | Quantitative Research | Qualitative research | Marketing Research | Consumer Insights | Segmentation | Market Structure | Marketing Mix | CDT | Behavior Based Targets | Shopper Analytics | Shopper Marketing | Shopper Insights | Information Based Sales Stories | Retail | Nielsen | IRI | SPINS | Spectra | Mintel | MRI | Simmons | Label Insight | Catalina | Syndicated Data | POS data | Loyalty | CRM | Homescan | NCP | 84.51 | Nielsen IQ | NIQ |Category Management | Project Management | Competitive Analysis | Strategic Partnerships | Research Vendor Management | Media Partnerships | Marketing Strategy | Deep Contextual Knowledge of CPG | Early Stage CPG innovation | Passion for Sustainability | Natural Products Industry Expertise | Functional Beverages | Health & Wellness Products Industry Expertise | Private Label | Industry Presentations | Management | Public Speaking | Team Development
Experience
Principal
Dec 2016 — Present · Chicago, IL, US
IRI is now Circana
Education
DePaul University
Bachelors
University of Georgia
Masters
DePaul University
Certificate
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