M Jenniffer Pearlin

Senior Trafficker @Deloitte Digital

Chennai, IN

Working as Ad Trafficker for Australian Community Media• Applications Used: SalesForce, FreshDesk, Google Ad Manager, Simpli.fi and Nova.• Setting up campaigns in Google Ad Manager, specifying targeting criteria, loading creatives, and monitoring traffic until the campaign\'s completion to guarantee client and consumer satisfaction (on network campaigns).• Setting up and applying Google Ad Tags to websites in order to monitor user behavior and gather information for advertising campaigns.• Creating campaigns using Simpli.fi (off network) to distribute advertisements on networks other than ACM and defining targeting options such keywords, site retargeting, geo-fence, and geo-target. loading creatives and constantly checking on the lines\' status.• Capturing screenshots or sample links of the creatives to validate with the clients the artwork utilized and to occasionally offer suggestions based on the event\'s date and time.• Proficient at creating campaigns for desktop and mobile platforms. • Good knowledge of CPC, CPM, CPA, and CTR pricing structures in the digital space.• Obtaining performance reports and closely collaborating with the customer to optimize the campaign in order to enhance line/campaign delivery.• Occasionally, monitor the queue and assign tasks to maintain SLA compliance and timely delivery.KEY RESPONSIBILITY: Handle complex, high-end campaigns actively with two other partners, requiring in-depth expertise and great attention to detail. These are campaigns that are reserved for Premium clients who often book high revenue ads on a monthly or annual basis.