Erik Sande

About Erik Sande

When you serve the needs of others, your needs will always be met.” — Fred MarionThis philosophy guides my leadership style and daily execution as an automotive sales leader on a General Manager track. I am results-driven, highly disciplined, and proactive, with a strong focus on serving both customers and teams to drive sustainable profitability and performance.Over the past year, I contributed to $873,955 in F&I gross profit and 506 retail units sold, while helping elevate the dealership’s overall closing rate to 19% across internet (11%), phone (24%), and showroom (35%) channels. Through structured coaching, KPI management, and process optimization, I increased and sustained the store’s internet closing ratio from 9% to 11% year-over-year, improving digital lead efficiency and marketing ROI.I am known for being extremely dedicated, hardworking, and detail-oriented, with a strong emphasis on efficiency, productivity, and accountability. I adapt quickly to new environments, communicate clearly at all levels, and approach challenges as a problem solver and team player with proven leadership qualities. I consistently go beyond what is expected of myself and my role, with a mindset centered on continuous learning and improvement.In addition to sales and operations leadership, I bring strong technical and analytical capabilities, including proficiency in Microsoft Office (Excel, PowerPoint), web design, digital media tools, and familiarity with CAD software, allowing me to support data analysis, presentations, and process documentation at a high level.

Experience

1. Sales Manager

   Audi of America

   Jul 2023 — Present · Orlando, FL, US

   Strategic sales leader with a proven ability to drive profitability, scale performance, and optimize multi-channel operations. Delivered $873,955 in F&I gross profit and 506 retail units sold while elevating the dealership’s overall closing rate to 19% across internet (11%), phone (24%), and showroom (35%) channels.Led process improvements and performance coaching that increased and sustained the store’s internet close rate from 9% to 11% year-over-year, strengthening digital acquisition efficiency and long-term revenue growth. Experienced in KPI management, sales forecasting, team development, and aligning execution with Audi brand standards to deliver consistent results.Key Responsibilities & Achievements:•Lead and coach a team of sales professionals to exceed new and pre-owned vehicle sales targets.•Develop and implement strategic sales and marketing initiatives to increase volume, profitability, and customer retention.•Oversee daily sales operations, inventory management, and pricing strategies while maintaining Audi brand standards.•Strengthen CRM performance, digital retailing processes, and lead follow-up to maximize conversion rates.•Collaborate with Finance and Service departments to streamline operations and improve the guest experience.•Foster a high-performance culture built on accountability, motivation, and continuous improvement.

Education

• UCF College of Business

  Bachelor of Science - BS, Finance, General

  2017 — 2019

• Apopka High

  Diploma, General Studies

  2005 — 2009

• Seminole State College of Florida

  Associate of Arts (AA), Business Administration, Management and Operations

  2014 — 2017