Michelle Bui
Product Marketing Manager @OLG
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WORK HISTORY
Product Marketing Manager @OLG
Managing Instant Games (including Cash For Life, Money Machine, The Big Spin/The Bigger Spin, Plinko, Gifting, Variety launches) and Lottery Pop Ups
EDUCATION
Emlyon Business School
Exchange Term for Msc in Management - Grande Ecole
York University - Schulich School of Business
Bachelor of Business Administration (BBA)
ABOUT MICHELLE BUI
Hi there, I\'m Michelle (she/her)- I am a marketer with diverse experience in brand management, digital marketing, strategic planning, data analysis, product development, and entrepreneurship. I have a proven track record of driving growth for global brands and regional gems across a variety of categories including gaming entertainment, consumer packaged goods, food & beverages, and retail. Currently, I am working on driving growth and engagement for Instant Games at OLG. Prior to that, I managed the world\'s largest food brand, Knorr, at Unilever and managed the top national retail coffee brands (Maxwell House, Nabob, and Tassimo) at Kraft Heinz. As a personal project, I started a small e-commerce business, Upcyclosets, with the mission to make sustainable apparel accessible to everyone. To date, I have handmade items using upcycled materials to help divert waste from landfills. I am passionate about using my skills to make a positive impact in both my personal and professional life.
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