M. Barry Westrum
Chief Marketing Officer | Driving growth: Strategy, Structure, and Culture | ex Yum! Brands: Taco Bell, KFC; International Dairy Queen | Brand Builder | Digital Transformer | Board Member | Consultant | Mentor
- Role
- Strategic Advisor at Oscar Ai
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About M. Barry Westrum
C-SUITE EXECUTIVEExtensive experience with iconic, national food and beverage Brands. Background in driving brand strategy and positioning, product development, communications, as well as inspiring teams in all aspects of the marketing mix. • Strong track record of innovation and new product development success, building brands, sales, and profit.• Developed brand-building and sales-driving advertising creative, at both client and agency positions.• Led digital transformation strategy moving brands from on-air to on-line: implementation of CRM and loyalty platforms, app development and launch, introduction of omnichannel campaigns, driving implementation and growth of delivery and mobile ordering platforms, and integration of e-commerce opportunities.• Highly motivating and collaborative leadership style, with demonstrable record of earning trust and respect of external partners, executive leadership teams and marketing departments, driving alignment on strategic plans that achieve results.
Experience
Strategic Advisor
Oct 2025 — Present · Washington, DC, US
Oscar AI gives retail leaders the confidence to act—transforming scattered operational data into clear, actionable insights. We aggregate your multi-system data, pinpoint issues instantly, and automate team notifications—all from one AI-powered dashboard. Our platform doesn\'t just highlight issues; it delivers context-driven insights through robust root-cause analysis, ensuring you understand exactly why problems occur.
Education
California State University, Fullerton
Bachelor of Arts - BA, Communications/Advertising
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