Michael Adamson

Business Development Manager Uk & Global @East Midlands Pharma

GB

As the Global Business Development Manager at East Midland Pharma, I lead growth across both the UK prescription (NHS) and international OTC markets.In the UK, I work with ICBs, clinical pharmacists, GPs, and ophthalmologists to introduce cost-effective, UK-manufactured eye care solutions like VIZhyal® and VIZcellose®, helping the NHS achieve meaningful prescribing savings while improving patient outcomes.Internationally, I partner with distributors, wholesalers, and pharmacy groups to expand EM Pharma’s ear, eye, and nasal care brands into new markets building long-term collaborations focused on accessibility, innovation, and sustainable growth.Driven by a passion for affordable healthcare and UK manufacturing excellence, I’m committed to advancing EM Pharma’s mission of delivering quality, value, and patient-focused innovation globally.