Zhen Liu

About Zhen Liu

Turning analytics into decisions, and decisions into impact” I work at the intersection of marketing, analytics, and business strategy, helping teams turn complex data into clear, actionable decisions. In my current role, I support cross-channel marketing strategy and investment decisions across multi-million dollar budgets. While my background is rooted in analytics, what I’ve consistently found most valuable is bringing structure to ambiguity, aligning stakeholders, and ensuring ideas actually translate into execution. Beyond analysis, I’m known for translating complex insights into intuitive, visually compelling storytelling, especially through executive-level presentations. I enjoy working closely with different teams, building strong relationships, and making collaboration feel easy and productive. Outside of work, I’ve led large-scale nonprofit initiatives, including securing sponsorships and organizing events with 400+ attendees. These experiences strengthened my ability to communicate, negotiate, and drive outcomes in fast-moving, resource-constrained environments. I’m particularly drawn to work that is meaningful and impact-driven, especially in healthcare and mission-oriented spaces. I’m currently exploring opportunities closer to business impact, where I can combine analytical thinking, operational execution, and strong people skills to drive real-world results.

Experience

1. Senior Analyst, Data Science

   Omnicom Media

   Jul 2025 — Present

   Mediabrands worldwide, inc.

Education

• Brandeis University

  Master of Science - MS, Business and Data Analysis

  2020 — 2021

• University of Arizona

  Bachelor's degree, Economics

  2015 — 2019