Lyzza Bedoya
Lecturer International Market Research and Consumer Behavior @ISCOM
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WORK HISTORY
Lecturer International Market Research and Consumer Behavior @ISCOM
Lille, FR
EDUCATION
University of Amsterdam
BSc Communication Science
University of Amsterdam
Political Marketing, Campaigns and Voters
Vrije Universiteit Amsterdam (VU Amsterdam)
Corporate Governance and Accountibility
University of Amsterdam
Lifelong learning: personal, organizational and societal perspectives
University of Amsterdam
Arts, Entertainment, and Media Management
Vrije Universiteit Amsterdam (VU Amsterdam)
Computer Science
University of Amsterdam
Philosophy
Hogeschool Utrecht
International Media and Communication
Vrije Universiteit Amsterdam (VU Amsterdam)
Business Model Innovation
Vrije Universiteit Amsterdam (VU Amsterdam)
Digital Antropology
ABOUT LYZZA BEDOYA
I am Lyzza Bedoya, a multilingual strategist specializing in international market expansion, strategic communications, and sustainability-driven growth. With a background in country management, market research, and cross-cultural leadership, I help organizations expand globally, build meaningful partnerships, and position themselves competitively in fast-changing markets. I’ve led market entry strategies across EMEA, coordinated international product launches, and designed communication strategies that generated millions in growth and high-profile media coverage. Alongside consulting and strategic roles, I currently lecture at ISCOM on international communication, market research, and consumer behavior, preparing the next generation of global marketers and communicators. What I bring: International Market Expansion & Country Management Market Research & Consumer Insights Sustainability, ESG & Impact Communication Cross-Cultural Leadership & Partnerships Innovation, Growth & Competitive Positioning Talk to me in: English (C2 proficiency, written and spoken), Spanish (C2 native, written and spoken), French (written and spoken), Dutch (written and spoken), Papiamentu Favorite Subjects: Freediving I Surf I Audiovisual I Neuromarketing I Luxe I Perfume Creation I Innovation References: Eduservices, Ecocom More About me: Constantly seeking connections between people, nature, and ideas. Industry: International Strategy | Sustainable Growth | Communication
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