Alyssa Houseknecht
Chief “Let’s Launch It” Officer | Content, Campaigns, & Community
- Role
- Content Marketing Manager at 12twenty
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Alyssa Houseknecht
I thrive at the intersection of strategy, systems, and storytelling: building campaigns that educate, engage, and generate pipeline. Because I’ve worked on the sales side too, I know what it takes to create content and campaigns that actually support revenue: from nurture flows that move leads forward to messaging that helps close deals. Over the last decade, I’ve worn every marketing hat: strategist, copywriter, designer, campaign manager, and yes, partner-in-crime to sales. I’ve run my own consulting practice, built influencer and affiliate programs, and now own content and demand generation programs in-house for SaaS companies. Fluent in AI tools and experienced with HubSpot, Salesforce, and Notion, I bring a mix of creativity, operational rigor, and revenue awareness that turns ideas into traction.
Experience
Content Marketing Manager
Mar 2024 — Present
Built and run an integrated content and demand generation program aligned with product launches and growth goals+ Started a monthly webinar series — from sourcing speakers and building kits to email drips, social campaigns, and replays+ Launched the company’s first monthly newsletter to engage customers and prospects+ Created blogs, guides, case studies, and nurture workflows to educate and convert leads+ Managed organic social campaigns across LinkedIn, Facebook, and Instagram+ Developed a repeatable editorial calendar and campaign process to streamline cross-team collaboration
Education
Roberts Wesleyan College
Bachelor of Science (BS)
LCC International University, Lithuania
Study Abroad
Canisius University
Master of Business Administration - MBA
Skills
- Management
- Non-Profit Volunteering
- Microsoft Office
- Teaching
- Writing
- Organization Skills
- Customer Service
- Social Skills
- Public Speaking
- Event Planning
- Administrative Assistance
- Powerpoint
- Leadership
- Social Media
- Music
- Web Design
- World Travel
- Worship Music
- Recruiting
- Blogging
- Fundraising
- Project Planning
- Scheduling
- Community Outreach
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