Lyssa Nielsen da Costa
Director, Marketing, Brand Development & Supplier Relations @Tire Discounter Group
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WORK HISTORY
Director, Marketing, Brand Development & Supplier Relations @Tire Discounter Group
CA
Strong creative, analytical, and organizational skills. Strategic thinker. Collaborative and results driven. Focused on strategic initiatives, SEO, SEM, customer acquisition and relationship marketing. Strong social media strategist with layout, creative design, PPC advertising and lead generation power skills. Build and execute brand-to-local marketing strategies utilizing co-op marketing and market development funds.Brand compliance, SEO, Media relations and communications, automated co-op marketing execution.
EDUCATION
Wilfrid Laurier University
Business Administration and Management, General
Northwestern University - Kellogg School of Management
Certificate , AI Applications for Growth
Toronto School of Business
Computer & Technical Support
SKILLS
ABOUT LYSSA NIELSEN DA COSTA
As a dynamic Marketing & Communications Executive, my expertise spans the B2B and B2B2C sectors, where I excel at driving innovation and growth. With a passion for understanding customer needs and the ever-changing competitive landscape, I lead with vision and collaboration, developing and executing strategic plans alongside organizational leaders. My specialization areas include Integrated Marketing & Communications, Brand Development, Customer Experience Strategy, Product/Service Management, and Market Research. I am committed to continuous learning, experimenting with new ideas, and leveraging my blend of analytical, creative, and coaching abilities to inspire and develop leaders. My approach to storytelling is original and impactful, always aiming to set ambitious goals and create captivating communications and experiences.My leadership extends to international B2B marketing and corporate communications, where I am recognized as an NPS2 Certified Professional, underscoring my dedication to enhancing customer experience and loyalty. I am skilled in developing compelling brand narratives, executing integrated channel marketing, and program development. My operational acumen includes AI integration, managing large corporate events, and optimizing customer experiences. I excel in training and team development, budget and media planning, P&L management within marketing departments, and project management.My career is marked by a proven track record of effective communication, branding and launching new products and services, breaking into new markets, and driving significant revenue growth while delivering measurable results. My approach blends strategic foresight with a hands-on attitude, making me a driving force for transformative change and success in the evolving areas of marketing, communications, and the customer experience.
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