Lyric Albert

About Lyric Albert

I graduated from Ohio University in 2022, but I will forever be a student. Through my…

Experience

1. Social Media Strategist Intern

   Goodby Silverstein & Partners

   Mar 2025 — Present · New York, NY, US

   Support social media initiatives for our clients- Identifying social media and influencer opportunities, conducting competitive analysis, and helping strategize content that enhances our clients’ online presence and engagement- Social Media Insights and Influencer Opportunity Identification * Help track emerging trends weekly across social media platforms, tools, and features to keep the brand ahead of the curve- Competitive Analysis:* focusing on their social media strategies, content approaches, and engagement tactics.* Generate insights and recommendations- Content Strategy and Creation * brand’s voice, objectives, and target audience.* educating teams on platform best practices across multiple platforms (e.g, Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube Shorts)- Content management and execution * monitoring performance * audience reactions and opportunities for engagement- Trend spotting and innovation * Stay up-to-date with the latest social media trends, influencer partnerships, and best practices * Identify new and creative ways for brands to stand out- Collaborative Strategy Development * broader marketing objectives.* Contribute to team discussions and strategic planning sessions

Education

• Ohio University

  Bachelor's degree, Communication Studies