Theresa Lyons
Happily Retired
- Role
- Strategic Planning at Mars United Commerce
- Location
- Franklin, MI, US
- LinkedIn followers
- 500 followers
About Theresa Lyons
Well-rounded, articulate, professional with 20 years experience in all aspects of consumer and retail marketing and management. Posses outstanding analytical and communication skills that allow me to foster trust with clients and their customers. Driven by a passion for results and delivering impactful solutions steeped in knowledge and insights.Specialties: Consumer/Shopper behavior analysis, Cultural trend analysis and application, strategy development, annual planning, competitive analysis, budget management, budgeting, business plans, customer relations, leadership, research
Experience
Strategic Planning
Nov 2005 — Present · Southfield, MI, US
Clients Serviced: Campbell\'s Soup Company, Pepperidge Farm, Clorox, Mattel Canada, Coke CanadaAnalyze consumer behavior in order to identify business opportunities, develop insights and strategies to deliver on client objectives.Develop methodology and work with an analyst to mine intelligence resources including syndicated resources (MRI, PMB-Canada), trend data (WGSN, Iconoculture), current market intelligence (The Hartman Group, IRI Reports, Delloitte Consulting Reports, etc.) and industry reports.Work with partners to conduct primary research including focus groups, ethnography, shop-alongs and quantitative methods.Develop brand positioning based on insights including brand essence and communication strategy.Provide on-going thought leadership and consumer trend analysis.Develop ideation stimulus and moderate brainstorming activities to stimulate meaningful creative ideas.Establish solid working relationships with co-workers in Account Services, Retail Field Sales Team, Creative and Integrated Marketing teams.Developed consumer and shopper insights and strategy leading to the acquisition of new businesses
Education
University Michigan - Flint
BBA, Marketing
1986 — 1989
Wayne State University
MBA with a, Marketing
1993
Skills
- Business Planning
- Integrated Marketing
- Marketing Strategy
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