Lynzie Hardcastle
Commercial Director @Shepley Spring Ltd
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WORK HISTORY
Commercial Director @Shepley Spring Ltd
GB
Commercial Director at Shepley Spring, I\'m privileged to play a pivotal role in driving business growth, profitability, and market penetration. My primary responsibilities revolve around developing and executing strategic plans to maximize revenue, expand market share, and enhance brand positioning. I lead a team focused on sales, marketing, and customer relations, ensuring alignment with the company\'s overall objectives and values.
SKILLS
ABOUT LYNZIE HARDCASTLE
An accomplished Commercial Director with over a decade of experience in the fast-moving consumer goods (FMCG) sector and a strong commitment to championing women in manufacturing.As Commercial Director at Shepley Spring Ltd, the UK’s leading independent bottled water supplier, I drive strategic growth by developing and executing comprehensive commercial plans that maximize revenue, expand market share, and elevate brand positioning. My expertise spans full P&L ownership, multi-million-pound forecasting and budgeting, and cultivating profitable partnerships with key stakeholders. I am known for transforming strategic vision into actionable, results-driven plans, leading with creativity, collaboration, and commercial acumen.With a proven track record of building and inspiring high-performing teams, I’m passionate about delivering excellence, fostering innovation, and empowering others to succeed. I continuously seek opportunities to learn, grow, and contribute to a more inclusive and forward-thinking FMCG industry.
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