Lynsey mc Hugh
Senior Marketer @HubSpot
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WORK HISTORY
Senior Marketer @HubSpot
In this role I am responsible for developing and executing global growth partnership campaign strategies. This includes working with key strategic partners on a 1:1 basis to develop, refine and scale their affiliate and AEO campaigns and maximise their potential within our global partnership programme. Focusing on negotiating placements and opportunities to optimise, scale and drive better performance for top affiliates, as well as reporting on key metrics and driving sign-ups and profitability for the business.
EDUCATION
Shaw Academy
Diploma, Online Marketing
Women & Leadership Australia (WLA)
Organizational Leadership
Colchester Sixth Form College
A levels
Honywood Community Science School
GCSE's
Sydney Community College
Diploma, Graphic Design Essentials
University of Essex
Bachelor of Arts (BA), Criminology and the Media
SKILLS
ABOUT LYNSEY MC HUGH
As an experienced marketing leader and listed in The Drum\'s future 50 top marketers 2020, I have a demonstrated history of working with B2B and B2C clients globally. I am highly skilled in digital marketing, including acquisition and global marketing. I have a real passion for brand development, user experience, and powerful content. My notable achievements include overhauling a company\'s acquisition digital marketing strategy to increase profits significantly YOY, successfully leading multiple national and international portfolio cross-platform marketing campaigns, and being nominated for a Women in Leadership scholarship. My key skills include digital marketing, affiliate marketing, Google Analytics, PPC advertising, website design and development, content creation, leadership and communication, graphic design, social media marketing, SEO/SEM, marketing and advertising strategy, email marketing, data visualization and analytics, critical and creative thinking, and print marketing. My recent professional experience includes working as a Senior Marketer at HubSpot, Digital Acquisition Marketing at OnBuy and a Senior Marketing Manager at Hearst.
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