Lynnsey Wilhelm
Lifecycle Marketing Leader 🚀 Driving Retention, Expansion & Advocacy in Global B2B SaaS
- Role
- Field Marketing Manager, Us at Workday
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Lynnsey Wilhelm
I\'m a senior growth and lifecycle marketing strategist with 10+ years of experience building scalable go-to-market engines at startup and high-growth B2B SaaS companies. Expert in designing data-driven programs across email, digital, in-product, events, and ABM (Account Based Marketing) to accelerate adoption, expansion, retention, and revenue. Trusted cross-functional partner to Sales, Customer Success, Product, and Marketing Ops, with 7 years of people leadership experience.When I\'m not at work, I\'m a Mom to two awesome humans, married to a rancher, permanently emotionally invested in Houston sports, and always down for a great patio and live music.Core Competencies:Customer Lifecycle Marketing & Retention Strategy, ABM | Digital Campaign Strategy, Pipeline Acceleration, Field & Regional Marketing, Virtual and In-Person Event Execution, Global Team Leadership, Integrated Campaign Development, ROI and Budget Analysis, Customer Advocacy Reference Programs, Voice of Customer, Sales Enablement, Vendor Management, Customer Journey & Audience Mapping
Experience
Field Marketing Manager, Us
Aug 2025 — Present · Frisco, TX, US
Support key business priorities within Workday’s mid-enterprise customer base by partnering with Sales, Pipeline Orchestration, and Alliances teams to design and execute integrated marketing campaigns and strategic events that deliver customer account expansion and accelerate pipeline.• Lead multi-channel marketing initiatives spanning direct mail campaigns, executive and industry events, and virtual programs to drive customer engagement targeting AI SKUs.• Conducted in-depth FY26 marketing performance analysis to identify top-performing campaigns, channels, and programs, translating insights into strategic recommendations that guided FY27 planning and investment decisions.• Launched the AI Executive Roundtable event format across all US markets, positioning Workday as a trusted partner in implementing enterprise AI.
Education
Sweet Briar College
Bachelor of Arts - BA
Beijing Foreign Studies University
Accelerated Chinese Emersion Program
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.