Lynn N.
Senior Product Designer @Cambrian Alliance Group
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WORK HISTORY
Senior Product Designer @Cambrian Alliance Group
London, GB
Re-designed a Stock Ordering tool providing purchasing services to nationwide pharmacies in the UK. Achieved profit increase for UK independent pharmacies • Designed sitemap, navigation, wireframes and high-fidelity prototypes • Created a UX research strategy to guide the project • Conducted user interviews to collect users’ pain points when using the tool • Conducted design auditing to evaluate strength and weakness of the tool • Provided well considered rationale when presenting to key stakeholders
EDUCATION
Fine Arts School Affiliated to Central Academy of Fine Arts
A Level, Fine Art and Art History
Goldsmiths, University of London
Bachelor's degree, Design
Central Saint Martins College of Art and Design
Master's degree, Communication Design
ABOUT LYNN N.
Hello! I\'m Lynn, an independent product design consultant based in London. Please feel free to chat with me. Clients: IKEA, BT, Vodafone, The Sun, E.ON, The Guardian, Cancer Research UK, The Engine Group (agency), 8inc (agency) Sectors: Ecommerce, energy, telecommunication, retail, media, charity, App, B2B, internal system Strength: 1. UX Design / Team Leader • Managing and mentoring team members including both UX/UI and Business Analysts. I led projects from strategic scoping to product design and deployment • Strong hands-on skills – I led entire product design lifecycle, including user journey, persona, stakeholder engagement, competitor analysis, wireframing, information architecture and interactive prototype • Conducting user research through qualitative and quantitative methods, including interview, survey, field observation, remote user testing and usability testing • Applying Lean principles to conduct experiments - making hypothesis, creating MVP, running experiments, including heatmapping, visitor recording and A/B testing, as well as feedback analysis and design iteration • Working in an Agile and multi-disciplinary environment • Expert skills in Sketch, Axure, Omnigraffle and Invision 2. UI Design • Designing user interface and responsive design for multiple devices. Applying user-centred and pixel perfect approach • Advanced level in Adobe Photoshop, Illustrator, InDesign, hand sketch and illustration 3. User-centered design approach • Every project involves a problem-solving process. The key principle is \'why first and then how\'
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