Lynn Bush

Senior Director of Design @Outdoor Collective

Lafayette, CO, US

As part of senior leadership, I provide strategic creative direction across Billabong Snow, and private label for Aspen Collection, and an Iconic Americana brand TBA—guiding teams to translate each brand’s DNA into elevated, fashion forward, and market-relevant collections that balance innovation, authenticity, and commercial success while building a cohesive Outdoor Collective design language and storytelling vision. Lead the end-to-end creative process across Outdoor Collective’s brand portfolio, guiding concept development, seasonal storytelling, and design execution to deliver elevated, consumer-driven collections, ensuring each brand delivers distinct expression and marketplace differentiation.Wrote and standardized the DNA and Branding Guidelines for all brands resulting in cohesive brand identity and consistency.Drove alignment across Design, Merchandising, Development, and Marketing to build unified seasonal stories and assortments—ensuring brand DNA and creative intent carried consistently from concept through product and campaign execution, strengthening marketplace distinction and consumer connection for all brands.Developed and institutionalized a portfolio-wide product creation framework, improving cross-functional collaboration, accelerating decision-making, and driving consistency across all brands.Forged strategic collaborations with global and creative partners, delivering limited-edition capsules that amplified brand visibility and reinforced Outdoor Collective’s innovation leadership.Defined consumer insight frameworks and design initiatives to inform storytelling and expand engagement in key market segments.

Kansas City Art Institute

BFA, Painting

University of Colorado Boulder

MFA, Sculpture