Lynn Bush

About Lynn Bush

CREATIVE LEADER with 20 years of experience designing dynamic and innovative products focused in active apparel, outerwear, and technical softgoods. Uniquely skilled in leading and managing design teams, providing clear strategic direction, and inspiring and motivating the ideation process. EXPERTISEDesign DirectionBrand DNA Red ThreadInnovative Product DesignDesign for SustainabilityIdeation / Creative DirectionColor and TrendGraphics, Print and PatternMarket / Consumer ResearchEngineered FitProject

Experience

1. Senior Director of Design

   Outdoor Collective

   Jan 2026 — Present · Lafayette, CO, US

   As part of senior leadership, I provide strategic creative direction across Billabong Snow, and private label for Aspen Collection, and an Iconic Americana brand TBA—guiding teams to translate each brand’s DNA into elevated, fashion forward, and market-relevant collections that balance innovation, authenticity, and commercial success while building a cohesive Outdoor Collective design language and storytelling vision. Lead the end-to-end creative process across Outdoor Collective’s brand portfolio, guiding concept development, seasonal storytelling, and design execution to deliver elevated, consumer-driven collections, ensuring each brand delivers distinct expression and marketplace differentiation.Wrote and standardized the DNA and Branding Guidelines for all brands resulting in cohesive brand identity and consistency.Drove alignment across Design, Merchandising, Development, and Marketing to build unified seasonal stories and assortments—ensuring brand DNA and creative intent carried consistently from concept through product and campaign execution, strengthening marketplace distinction and consumer connection for all brands.Developed and institutionalized a portfolio-wide product creation framework, improving cross-functional collaboration, accelerating decision-making, and driving consistency across all brands.Forged strategic collaborations with global and creative partners, delivering limited-edition capsules that amplified brand visibility and reinforced Outdoor Collective’s innovation leadership.Defined consumer insight frameworks and design initiatives to inform storytelling and expand engagement in key market segments.

Education

• Kansas City Art Institute

  BFA, Painting

  1998 — 2002

• University of Colorado Boulder

  MFA, Sculpture

  2003 — 2006

Skills

• Product Design
• Drawing
• Photography
• Brand Development
• Cycling
• Web Design
• Artists
• Merchandising
• Fine Art
• Painting
• Social Media
• Creative Direction
• Creative Problem Solving
• Printmaking
• Illustration
• Fashion Design
• Typography
• Industrial Design
• Sewing
• Graphics
• Leadership
• Adobe Creative Suite
• Art Theory
• Mac
• Wool Felting
• Woodworking
• Ceramic Sculpture
• Sculpture
• Management
• Apparel
• Bookmaking
• Art History
• Art
• Installation Art
• Site Specific Artwork
• Graphic Design
• Pattern Making
• Concept Development
• Professors
• Plaster Mold Making