Lynnette Pierce Mitchell
Manager Category Planning, Clif Bar @Mondelēz International
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WORK HISTORY
Manager Category Planning, Clif Bar @Mondelēz International
Houston, TX, US
Lead category development for Luna Bars and Clif Zbar, partnering with cross-functional teams to drive category growth and align efforts with overarching business objectives. I collaborate closely with sales, brand marketing, innovation, analytics, finance, and Integrated Business Planning (IBP) to deliver results. In 2024, I played a pivotal role in achieving year-over-year share growth and expanding Zbar distribution across multiple accounts, significantly enhancing brand presence. Currently, I am managing the launch of Zbar innovations designed to further expand the category and fuel continued growth.
EDUCATION
University of Southern California
Food Industry Management, Organizational Leadership
University of Houston
Bachelor of Science, Business
SKILLS
ABOUT LYNNETTE PIERCE MITCHELL
At Mondelēz International, I bring strategic leadership to category planning for Luna Bars and Clif Zbar, aligning cross-functional teams to achieve shared business objectives. By integrating sales strategies, brand marketing initiatives, and financial insights, I drive category growth through a disciplined Integrated Business Planning (IBP) process that ensures alignment and agility across functions.
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