Lynnelle Jackson
Merchandising | Brand Marketing, Development + Strategy
- Role
- Retail Marketing Manager Brand Marketing at LA Clippers
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lynnelle Jackson
Professional with extensive experience working in the fashion industry. Strong creative…
Experience
Retail Marketing Manager Brand Marketing
May 2023 — Present · Los Angeles, CA, US
Retail Marketing: Partnered in Intuit Dome Flagship + 8 in-arena stores opening.Merch/Jersey Campaign Launches- Marketing lead/project manager: Creative Direction, Budgeting, Styling, Photoshoots, Copywriting + Launch Activations end to end. Retail strategy initiatives for omni channel distribution.Promotional planning with cross functional marketing segments. Social media manager (clippersteamstore)- Content creation + Influencer strategy & management.Creative Direction-apparel/headwear/accessories:Launched private label Courtside Supply.Trend forecasting /Design/Merchandising/Product DevelopmentDesign exclusive New Era hat assortments through “Design Lab” + “GCP” programs. Lead Retail Strategy + Brand Collaborations.Styled 2024-25 Make Waves Campaign launch commercial.
Education
Fashion Institute of Technology
Bachelor of Applied Science (BASc)
Skills
- Fashion Design
- Trend Analysis
- Trade Shows
- Tech Packs
- Footwear
- Microsoft Office
- Wholesale
- Concept Development
- Trend
- Wovens
- Product Development
- Private Label
- Trims
- Garment Fitting
- Draping
- Mac
- Knitwear
- Sewing
- Pattern
- Denim
- Word
- Leather
- Fitting
- Fit
- Target Costing
- Styling
- Apparel
- Outerwear
- Excel
- Trend Research
- Brand Development
- Handbags
- Visual Merchandising
- Mood Boards
- Merchandising
- Trend Forecasting
- Sportswear
- Fashion Buying
- Powerpoint
- Microsoft Excel
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