Lynne Lacascia
- Role
- Global Head of Brand Strategy & Marketing at Cognizant
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lynne Lacascia
I help serious, bottom-line-driven businesses employ brand as the multidimensional and…
Experience
Global Head of Brand Strategy & Marketing
Sep 2014 — Present
Global marketing leader and member of the Senior Leadership Team at a Fortune 200 technology company. Build the Cognizant brand by being authentic to our expanding capabilities, differentiated in the fast-evolving market, and relevant to ever-savvier technology and business leaders. Drive the expression of Cognizant’s highest-level messages and bring them to life across influential moments, initiatives and assets, including global advertising campaigns, integrated marketing programs and owned channels. Explain some of tomorrow’s most important technologies, like AI, automation and blockchain, in ways that make people sit up and pay attention today.
Education
Freeport High School
Regents Diploma
1987 — 1991
Yale University
BS, Economics; Applied Mathematics
1991 — 1995
Skills
- Creative Direction
- Entrepreneurship
- Customer Insight
- Creative Strategy
- Strategy
- Copywriting
- Corporate Branding
- Branding & Identity
- Brand Architecture
- Digital Marketing
- Marketing Strategy
- Marketing Communications
- Brand Management
- Marketing
- Brand Development
- Positioning
- Digital Strategy
- Content Strategy
- Product Naming
- Integrated Marketing
- Advertising
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