Lynne Brockman
- Role
- Marketing Director, Governments & Environment at Black & Veatch
- Location
- Kansas City, KS, US
- LinkedIn followers
- 500 followers
About Lynne Brockman
I am a versatile marketer with extensive experience in translating strategy into…
Experience
Marketing Director, Governments & Environment
Jan 2022 — Present
Translate business strategies into integrated marketing strategies to develop and deliver demand generation activities to acquire new customers, retain existing customers and deliver growth in revenue. Plan, manage and deliver complex and multi-faceted marketing programs across paid, owned and earned media channels. Develop and maintain a strategic roadmap for integrated campaigns and organizational level initiatives to scale efficiently. Establish and communicate project strategy, deliverables, and priorities to cross-functional stakeholders to align expectations and campaign goals. Work with teams to plan and measure campaign performance and with business leaders to course correct as campaign execution unfolds.
Education
The University of Kansas
Master’s Degree, Integrated Marketing Communications
University of Northern Iowa
Bachelor’s Degree, Communications: Electronic Media
Skills
- Product Management
- Enterprise Marketing
- Content Marketing
- Project Management
- Lead Generation
- Advertising
- Editing
- Search Engine Optimization (SEO)
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Brand Management
- Pay Per Click (Ppc)
- Small Business Marketing
- Web Analytics
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