Lynnea Masterson

Practice Analyst Technical Sales Engineer @Symplast

FL, US

Practice Analyst (Technical Sales Engineer) at Symplast EHR & CRM, supporting Account Executives across the full sales cycle. Experienced in pre-sales activities including product demonstrations, technical discovery, solution positioning, and proof-of-concept support for prospective clients.I collaborate cross-functionally with sales, onboarding, marketing, and product teams to create sales enablement content, training materials, and customer-facing assets, while providing customer-driven feedback on product roadmap and feature development. By aligning technical capabilities with customer needs, I help increase ARR through value-based solution positioning, expansion opportunities, and strong pre-sales support within healthcare SaaS environments.

University of Florida

Bachelor of Arts (BA), Vocal Performance

University of Florida

Master of Science (MS), Management