Lynne Sherwin
Managing Editor at Plastics Machinery & Manufacturing
- Role
- Managing Editor at Plastics Machinery & Manufacturing
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
Experience
Managing Editor
Plastics Machinery & Manufacturing
Aug 2019 — Present · Cleveland/Akron, OH, US
Manage day-to-day operations for B2B website and print magazine covering the plastics industry. Supervise staff, including generating story ideas, guiding reporting and writing, working with designer on magazine production, enforcing deadlines, handling performance evaluations. Work with freelancers and with staff of another magazine to produce five supplemental publications per year (Plastics Recycling and Journal of Blow Molding).• Write and edit stories, columns, news items and product features. Upload stories to content management system, write SEO-friendly headlines, apply content tags, and manage online posting schedule.• Spearhead annual survey of readers’ investment plans for the upcoming year, coordinate reporting of equipment manufacturers’ reactions to the results, and write cover story.• Maintain the brand’s social media presence. Grew LinkedIn followers from 500 to more than within five years by applying best practices for tagging and interaction.• Curate newsletters (3-5 per week) and work with audience development team to improve open and click rates.• Write monthly website traffic report for distribution to editorial and sales staff, using Google Analytics to determine trends and gauge successes.• Helped launch PMM Insight podcast. • Represent the brand at trade shows and conferences.• Led conversion to a digital-first mindset, 2020. Established daily publishing schedule, worked with staff to react quickly to breaking industry news and learn to write SEO-friendly headlines. Web traffic doubled within the first year after implementing the plan.• Instructor for the Pathways internal training program for entry-level journalists.
Education
St. Bonaventure University
BA, Mass Communication/Media Studies, minor in media ethics
1986 — 1990
Skills
- Headline Writing
- Copywriting
- Journalism
- Editing
- Newspaper
- News Writing
- Social Media
- Ap Style
- Copy Editing
- Proofreading
- Quarkxpress
- Newsletters
- Storytelling
- Feature Articles
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