Lynne Freeman
Retired
- Role
- Back-end Content Strategist Content Manager - Corporate Communications at Verizon
- Location
- Ridgewood, NJ, US
- LinkedIn followers
- 500 followers
About Lynne Freeman
Back-end Web Content Strategist/Manager with a love for structure, scalability and…
Experience
Back-end Content Strategist Content Manager - Corporate Communications
Sep 2012 — Present · Basking Ridge, NJ, US
Identify how content varies based on customer needs and where each need arises in the user journey. Identify how content can be modularized so that it can be automatically reused (mixed and matched) to meet site visitor needs. Define the structure of the CMS repository so that it supports authoring and content retrieval. Develop taxonomy and metadata to tag all content modules for dynamic content retrieval. Write, review, edit web content. Advise on content strategy, voice and brand vision. Define structured-writing guidelines and develop forms for content submissions. ACHIEVEMENTS Maintained ownership for the platform - a fully responsive website with over 2M visitors per year. Partnered with business partners to consolidate over pages onto one URL/one platform resulting in 500% increase in traffic. Optimized pages for Search Engines (SEO) and targeted keywords. Led implementation of Adobe Site Catalyst. Identified/implemented opportunities for personalization of content. Worked with IT to create a Microsite tool to enable messaging to walled or targeted audiences. Lead two redesign projects to align web properties with Verizon Brand updates resulting in over $1M savings in fixed & variable costs. Worked with communications team to establish governance via guidelines, regular reviews, training, workflows and ticketing system. Recognized as a top 5 corporate website by Bowen Craggs.
Education
Fairfield University
BS, Marketing
1978 — 1982
Skills
- Creative Strategy
- Marketing Communications
- Communications Planning
- Digital Copywriting
- Website Development
- Copy Editing
- Google Adwords
- Web Analytics
- Integrated Marketing
- Online Marketing
- Content Development
- User Experience
- Content Strategy
- Newsletters
- Omniture
- Creative Direction
- Tweetdeck
- Strategic Partnerships
- Strategy
- E-Commerce
- Strategic Planning
- Information Architecture
- Interactive Marketing
- Interactive Advertising
- Google Analytics
- SEO
- Direct Marketing
- Web Content Management
- Brand Development
- Expressionengine
- Cms
- Web Project Management
- Digital Media
- Social Media Marketing
- Sem
- Multi-Channel Marketing
- Web Content
- Online Advertising
- User Acceptance Testing
- Oracle Applications
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