Lynn Shields

Experience

1. Principal Marketing Communications Strategist

   Independent Consulting Services

   Jan 2019 — Present · Williamsburg, VA, US

   Currently I provide independent marketing communications consultation services for companies across a variety of industries, specializing in healthcare and health insurance benefits. My consulting services include comprehensive strategic planning that lays the foundation to achieve aggressive business objectives, executing integrated marketing campaigns, creating customer-centric communications and branded messaging, and advising business leaders in best practices to achieve and retain desired results, including organizational communications goals.* Marketing Strategist for a California based health plan leading strategic projects and marketing campaigns.* Communications lead for a Virginia based healthcare system’s acquisition and integration of a local health plan.* Partner with recognized health plan provider, which was selected to service one of the largest employers in Virginia, in developing new marketing communications focusing on new client benefit offering.

Education

• University of California, Santa Cruz

  Bachelor of Arts (B.A.)

  1990 — 1994

Skills

• Process Improvement
• Team Building
• Marketing Communications
• Marketing
• Direct Marketing
• Project Management
• Corporate Communications
• Digital Marketing
• Email Marketing
• Marketing Strategy
• Change Management
• Internal Communications
• Strategy
• Leadership
• Social Media
• Management
• Integrated Marketing
• Strategic Planning
• Social Media Marketing
• Program Management
• Product Marketing
• Strategic Communications
• Cross-Functional Team Leadership