Lynn Roach

About Lynn Roach

Growth Marketing Leader delivering $50M+ in promotional revenue across Fintech and…

Experience

1. Director of Content

   CoinFlip

   Oct 2022 — Present · Chicago, IL, US

   Designed and executed targeted promotional campaigns, driving significant sales growth, customer acquisition, and year-over-year increases in promotional transactions, with a strong focus on measurable ROI-Lead lifecycle marketing strategies to boost retention and new customer acquisition-Managed and expanded social media presence across key platforms, achieving notable increases in follower engagement and continued growth into the following year-Boosted website traffic to record levels by enhancing SEO strategies, growing backlinks, optimizing web pages, and publishing fresh, high-performing content-Streamlined email marketing operations by consolidating systems and migrating to Salesforce Marketing Cloud, improving campaign effectiveness, reducing costs, and ensuring seamless CRM integration-Developed and executed a content strategy for international expansion targeting Italy, Spain, and Latin America, resulting in localized campaigns that increased regional engagement and supported market growth objectives.

Education

• University of Illinois at Urbana-Champaign

  BA

Skills

• Risk Management
• Tableau
• Trading Systems
• Troubleshooting
• Time Management
• Derivatives
• Options
• Equities
• Management
• Customer Relationship Management (Crm)
• Software Documentation
• Microsoft Office
• Sales
• Crm
• Employee Training
• Training
• Training Needs Analysis
• Product Management
• Program Management
• Leadership
• Databases
• Trading