Lynn MacKeonis
Head of People @Substance Global
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WORK HISTORY
Head of People @Substance Global
London, GB
At Substance Global, I drive the people strategy, focusing on creating a people-first culture that emphasises engagement and satisfaction. By implementing innovative talent acquisition strategies and enhancing our EDIB initiatives, I have fostered a diverse and inclusive workplace. My efforts in global digital marketing have streamlined processes and improved our hiring metrics, contributing to a more dynamic workforce.
EDUCATION
Darrick Wood
Finance, law and insurance
ABOUT LYNN MACKEONIS
Passionate about building high-performing teams and fostering a people-first culture, I lead the People function at Substance Global, a dynamic creative agency specialising in digital marketing, experiential activations, and strategic campaigns for the film, entertainment, gaming, renewable energies and pharma industries.With a global presence in London, Los Angeles, Buenos Aires, and Singapore and more, I drive HR strategy, talent acquisition, and company development to support our diverse, innovative, and fast-paced environment. My expertise spans scaling teams, company change and restructuring, mentoring and coaching, leadership coaching, DEI initiatives, HR compliance, and culture transformation, ensuring our people and business thrive together. Talent & Employer Branding – Attracting and retaining top creative minds People & Culture Strategy – Aligning people initiatives with business goals Diversity & Inclusion – Creating equitable and inclusive work environments HR Innovation – Leveraging tech and data for smarter people decisionsExcited to connect with fellow HR leaders, creatives, and digital marketing professionals!
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