Lynn Kubiak
Digital Content Manager - Brand Team @Glanbia Performance Nutrition (GPN)
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WORK HISTORY
Digital Content Manager - Brand Team @Glanbia Performance Nutrition (GPN)
US
Lead digital content strategy and execution for Glanbia’s Sports Nutrition portfolio, including products such as Gold Standard Whey, AMIN.O Energy, Creatine, and BSN Syntha-6.Develop and manage integrated content briefs that align with brand strategy and business objectives across paid media, ecommerce, DTC and social.Drive go-to-market project planning—ensuring timelines, creative development, legal approvals, and asset delivery are aligned across teams.Collaborate with cross-functional partners including Creative Services, Ecomm, Shopper Marketing, Retail Media & Social to activate content that resonates with consumers and drives conversion.Manage the digital content production process from concept to execution, including briefing, trafficking, and asset coordination.Conduct competitive audits to inform content strategy and enhance brand storytelling.Mentor and manage a Content Specialist; guide process adoption, creative development, and professional growth.
EDUCATION
Central Michigan University
Bachelor of Business Administration - BBA
SKILLS
ABOUT LYNN KUBIAK
Digital Marketing Content Manager for all Sports Nutrition Brands at Glanbia Performance Nutrition, specializing in transforming strategy into high-impact execution—creating and driving integrated content across paid media, ecommerce, shopper marketing and DTC channels.I work at the intersection of brand, creative, and consumer—translating business goals into strategic messaging and integrated campaigns, powered by clear communication, collaborative execution, and effective project leadership.From writing actionable briefs and managing go-to-market timelines to aligning cross-functional partners and external agencies, I make sure the right content hits the right audience at the right moment.I’m energized by fast-paced, high-performing environments, and I’m always looking for smart, consumer-first ways to elevate our brand storytelling. Whether it\'s launching a new product, refreshing an existing campaign, or streamlining our content processes, I bring energy, curiosity, and accountability to every project I lead.
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