Lynn Goehring

About Lynn Goehring

The world of marketing is constantly changing. Let me ask you - Do you plan to stand…

Experience

1. Assistant Director of Communications and Community Engagement

   Hickman Mills C-1 School District

   Jan 2023 — Present · Kansas City, MO, US

   I love School PR and love my job! I\'m dedicated to developing and implementing strategic communication, branding, and engagement initiatives. My passion for education drives me to showcase the incredible work happening in our schools – from celebrating student achievements and sharing inspiring stories to highlighting the dedication of our teachers and staff both in and out of the classroom. Through effective communication and authentic storytelling, I work to strengthen our district’s public image and cultivate meaningful relationships within our community.• Develop/manage internal and external communication strategies to support district initiatives and goals.• Act as a district spokesperson and media contact, handling media inquiries, and developing positive media relationships.• Oversee creating and distributing press releases, newsletters, and other communications.• Develop/execute a robust social media strategy to engage the community, promote events, and showcase district achievements.• Manage content creation for social media platforms, including updates, monitoring, and analysis to ensure consistent engagement.• Establish/maintain brand guidelines to ensure a cohesive visual and narrative identity across all communications.• Lead the development of creative design projects, including logos, brochures, and promotional materials.• Oversee the district’s website content, ensuring information is accurate and aligned with district branding.• Organize and promote district event.Major Successes:• Increased Engagement: By 35% over one year, growing followers and expanding reach across social platforms.• Successful Event: Developed our HMC One Awards to celebrate our Teacher, Support Person, and Leader of the Year on time and under budget.• Awards: NSPRA - Golden Achievement, Excellence Magazine 2024, 2023; Branding 2024; Marketing Materials 2024; MOSPRA - Excellence in Social Media 2024; Photography 2024; Marketing Materials 2024.

Education

• University of Missouri-Kansas City

  Bachelor of Arts - BA

  1990 — 1994

• Metropolitan Community College

  Associate of Arts (A.A.)

Skills

• Marketing Strategy
• Social Media
• Advertising Management
• Social Networking
• Newsletters
• Social Media Marketing
• Promotional Copy
• Integrated Marketing
• Direct Marketing
• Small Business
• Online Reputation Management
• Sem
• Event Planning
• Email Marketing
• Market Planning
• Digital Marketing
• Graphic Design
• Branding & Identity
• Brochures
• Online Advertising
• Search Engine Optimization (SEO)
• B2b Marketing
• Customer Service
• Online Marketing
• Content Development
• Public Relations
• Media Relations
• Market Research
• Copywriting
• Press Releases
• Sales
• Strategic Planning
• Advertising
• Website Development
• Blogging
• Lead Generation
• Brand Development
• Video Production
• Team Building
• Management