Lynn Cody
Marketing Director | Brand Strategy | Customer Experience | Revenue Growth
- Role
- Director of Marketing at Aramark Collegiate Hospitality
- Location
- Worcester, MA, US
- LinkedIn followers
- 500 followers
About Lynn Cody
Results-oriented marketing leader with 15+ years of experience driving brand growth, customer acquisition, and revenue generation. Proven expertise in developing and executing comprehensive marketing strategies across various channels, with a strong focus on identifying emerging trends, developing innovative concepts, and enhancing guest experiences. Adept at leading cross-functional teams to achieve significant revenue growth and implement transformative initiatives. Passionate about leveraging consumer insights to create impactful marketing strategies and optimize the customer journey.
Experience
Director of Marketing
Aramark Collegiate Hospitality
Aug 2021 — Present · Boston, MA, US
Led the development and execution of brand strategies for a $90M program, achieving a 13.4% revenue increase through data-driven insights and innovative marketing techniques. Fostered stronger brand loyalty and engagement, with initiatives garnering widespread media coverage in trade journals, university publications, and local news outlets. Spearheaded the implementation of a project management system, optimizing campaign execution and enhancing client service to drive operational efficiency. Collaborated closely with cross-functional teams to identify and implement best practices, resulting in improved campaign effectiveness and organizational alignment. Demonstrated strong leadership in strategic planning, consumer behavior analysis, and multi-channel marketing, positioning the program for sustained growth and success.
Education
Stonehill College
Bachelor of Arts - BA, Marketing, Fine Arts, Sociology
Clark University
Master of Science - MS, Professional Communication
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