Lynette Wills

About Lynette Wills

Results-driven executive with a significant record in sales operations, sales enablement,…

Experience

1. VP of Sales and Marketing

   Kdg

   May 2021 — Present

   Increased revenue 80% YoY by establishing and innovating sales processes and efficiencies, and building and leading sales and marketing teams. • Achieved an additional 15% increase in annual revenue by collaborating with cross- functional teams (marketing, accounting, project management) to implement and launch new services and programs. • Increased website traffic by 95% over five years through effective management and analysis of marketing KPI’s, website redesign, active SEO management, webinars, Google Ad management and digital marketing campaigns. • Increased sales by 55% YOY by implementing and expanding the sales and marketing teams and the customer experience roadmap which led to the growth of the company from 11 to 50+ employees. • Created and implemented a successful employee onboarding program in collaboration with Human Resources. • 100% completion of personal and team Objectives and Key Results (OKR) aligned with the company’s Strategic Plan on a yearly basis

Education

• Brigham Young University

  BS Degree, Sociology

Skills

• Business Analysis
• Leadership
• Marketing Strategy
• Email Marketing
• Team Leadership
• Social Networking
• Business Development
• Strategic Planning
• Social Media
• Blogging
• Training
• Crm
• E-Commerce SEO
• New Business Development
• Program Management
• Risk Management
• Project Management
• Social Media Marketing
• Customer Service
• Salesforce.com
• Sales
• Event Planning
• Customer Relationship Management (Crm)
• Microsoft Excel
• Management
• Team Building
• Marketing