Lynette Whiley

Program Support Manager @Digital Advertising Alliance Of Canada Daac

Mississauga, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2019 — Present

Program Support Manager @Digital Advertising Alliance Of Canada Daac

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CA

Strategic advisor supporting DAAC\'s mission to advance responsible data practices and increase industry awareness of the AdChoices program. Currently contributing to development and rollout of industry education initiatives, stakeholder engagement strategy, and program messaging.Key contributions include event strategy, budget oversight, industry outreach, and educational program development.

EDUCATION

2017 — 2020

University of Waterloo - Conrad Grebel College

Certificate, Conflict Management and Mediation

2017 — 2019

University of Toronto School of Continuing Studies

Certificate, Digital Marketing & Social Media Strategy

2017 — 2020

University of Toronto School of Continuing Studies

Certificate, Human Resources Management

SKILLS

Revenue & Profit GrowthStrategyDigital StrategySocial Media MarketingBrand DevelopmentIntegrated MarketingNew MediaCustomer InsightB2bDirect MarketingMarketingManagementMedia BuyingAdvertising ManagementDigital MarketingOnline AdvertisingInteractive MarketingTeam LeadershipMarketing CommunicationsMarketing StrategyFinancial ServicesMedia PlanningSales PresentationsMatrix LeadershipCommunications PlanningRelationship BuildingMobile MarketingSocial MediaDigital MediaLeadershipProgrammaticSales ProcessStrategic ThinkingAdvertisingOnline MarketingContent Marketing

ABOUT LYNETTE WHILEY

I\'m a client operations leader—the person between client relationships and delivery who ensures work flows, money\'s right, and problems get solved.My skill is diagnosis: Is this a people problem or a process problem? Then I fix it. I\'ve retained global clients for 15+ years by solving dynamics before they become crises. I\'ve managed 90+ clients profitably by building systems that scale. I\'ve maintained 8-10/10 client satisfaction scores while exceeding revenue targets by 65%.Over 15+ years, I\'ve led blue-chip client operations (IBM, American Express, Dyson, 3M), developed award-winning campaigns (Gold Media Lion), and built operational infrastructure that delivers both client satisfaction and financial performance.What makes me valuable:I bring both sides—strategic client thinking and operational execution. I can develop client relationships AND build the systems to deliver profitably. This dual perspective means I think ambitiously about solutions while ensuring sustainable delivery.What I\'m looking for:Roles where client growth and operational health are equally important. VP Client Operations, VP Operations + Strategy, or leadership roles where someone needs to make complex client work actually flow and make money.Core capabilities:Client Operations | Strategic Planning | P&L Management | Process Optimization | Client Relationship Management | Team Leadership | Diagnostic Problem-Solving | Change Management

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Lynette Whiley — Program Support Manager at Digital Advertising Alliance Of Canada Daac in Mississauga, ON, CA | Unifers