Lynette M.
Sr Growth Specialist @Zeotap
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WORK HISTORY
Sr Growth Specialist @Zeotap
Cambridge, GB
At Zeotap our AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data by helping brands understand their customers and predict behaviours so that they can improve customer engagement.
EDUCATION
Université catholique de Lille
Bachelor's degree , International Business
Université catholique de Lille
Master's degree, Logistics, Materials, and Supply Chain Management
ESTICE - International Management
Master's degree in Strategic Purchasing Management, Purchasing, Procurement/Acquisitions and Contracts Management
ABOUT LYNETTE M.
Most brands are sitting on a goldmine of customer data — they just can\'t access it, unify it, or activate it fast enough to matter. That\'s the problem I help solve. As a Senior Growth Specialist at Zeotap, I work with UK marketing and CRM leaders to bridge the gap between fragmented data silos and real marketing ROI — helping them build a single, privacy-first view of their customer and activate it across every channel that matters. Before joining the CDP world, I spent over a decade in data protection and legal technology — working with global brands like Virtru, Entrust and nCipher. That background means I understand data infrastructure, compliance, and the complexity of getting data to work across an organisation — not just the marketing layer. If you\'re navigating the cookieless transition, exploring a CDP, or simply trying to get more from your Braze investment — let\'s talk.
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