Lynette Cassius-Watt

About Lynette Cassius-Watt

I’m a data-driven brand and merchandising professional with 7+ years of experience supporting branded consumer products across retail and eCommerce. My background spans brand partner management, category and performance analytics, and cross-functional collaboration with merchandising, marketing, supply chain, and product teams.I specialize in translating consumer, category, and performance insights into actionable strategies that drive growth, improve execution, and strengthen brand positioning. I’m most energized by roles that sit at the intersection of data, strategy, and execution, especially in fast-paced, collaborative environments.

Experience

1. Senior Brand Advocate Analyst

   Lowe's Companies, Inc.

   Aug 2024 — Present

   Own performance and strategic support for multiple décor brand partners, partnering cross-functionally to drive alignment between brand objectives, merchandising priorities, and enterprise goals. Lead performance analysis, deliver actionable insights, and support initiatives that improve brand visibility, sales performance, and execution across retail and digital channels. Serve as a key liaison between internal teams and vendor partners, translating insights into clear recommendations and next steps.

Education

• LIM College

  Bachelor of Business Administration (BBA), Fashion Merchandising

  2013 — 2017

Skills

• Retail
• Leadership
• Customer Service
• Microsoft Word
• Microsoft Office
• Visual Merchandising
• Powerpoint
• Management
• Public Speaking
• Fashion
• Microsoft Excel
• Research
• Sales
• Merchandising
• Social Media
• Project Management
• Apprise Software
• Networking
• Merchandise Planning