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Lynette Brown

Marketing Communications | Demand Gen | Customer Engagement | Sales Enablement

Role
Demand Gen Manager at Thermo Fisher Scientific
Location
Beaverton, OR, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lynette Brown

Experienced marketing professional who excels at bringing great ideas to life. Skilled in strategic planning and implementation of global marketing efforts. Exceptional problem-solving skills and develops creative, simple solutions to complex problems. Strong communication, interpersonal and collaboration skills; able to be a bridge between corporate functions and customers.Marketing strategy | Content marketing | SEO and SEM | Project management | Product positioning & launch | Digital, print, social media | CRM/Lead management | Marketing automation | Lead generation | Event marketing | Salesforce & Microsoft CRM | Google AdWords & Analytics | Sales Enablement

Experience

  1. Demand Gen Manager

    Thermo Fisher Scientific

    Jan 2021 — Present · Hillsboro, OR, US

    Develop demand generation and sales enablement strategies for electron microscopy services catering to diverse markets and customer personas.Support annual revenue growth objectives by developing and executing effective content marketing, demand gen, and sales enablement activities.Optimize service web pages and content, resulting in 33% increase in marketing leads and up to 30% growth in organic traffic.Successfully direct and create internal communications, fostering alignment between Marketing, Sales, and Operations, thereby enhancing the overall customer experience.Spearhead the marketing communications strategy and content for service portfolio product launches, encompassing sales collateral, web content, social media, and corporate communications.

Education

  • University of Iowa

    Bachelor's degree, Bioengineering and Biomedical Engineering

  • University of Northern Iowa

    BA, Marketing

    1992 — 1994

  • University of Iowa

    Bachelor of Science (BS), Biomedical Engineering

    2002 — 2006

  • University of Northern Iowa

    Bachelor's degree, Marketing

Skills

  • Strategic Planning
  • Social Media Marketing
  • Project Management
  • Social Media
  • Market Research
  • Marketing Management
  • Pharmaceutical Industry
  • Sales
  • Email Marketing
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Dna
  • Marketing
  • Start-Ups
  • Medical Devices
  • Sales Management
  • Product Launch
  • Product Management
  • Management
  • Online Advertising
  • Biotechnology
  • Genomics
  • Product Development
  • Product Marketing
  • Marketing Communications

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Lynette Brown — Demand Gen Manager at Thermo Fisher Scientific in Beaverton, OR, US | Unifers