Lynette Zhang
Social e-commerce @ TikTok | Kellogg MBA, GTM & Sales Ops
- Role
- Senior Category Manager at TikTok
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Lynette Zhang
In September 2025, I left my role in the tech industry, stepping away from a fast-paced…
Experience
Senior Category Manager
Aug 2024 — Present · Seattle, WA, US
Drove topline revenue growth for TikTok\'s US Commerce business by incubating and scaling a book of enterprise partners• Led the expansion of TikTok social commerce furniture category by achieving 4x daily GMV growth, increasing 5x number of managed sellers in three months• Conducted strategic planning for 7 high potential sellers, providing weekly operational advice including product selection, revenue forecast, inventory management, pricing strategy and creator partnerships• Served as the category liaison for cross-functional collaboration, creating SOPs for campaign registration and managing budget allocation for campaigns and promotions in August
Education
Sun Yat-sen University
Bachelor of Science - BS, Digital art
Northwestern University - Kellogg School of Management
MBA, Business Administration and Management, General
2022 — 2024
New York University
Master of Science (M.S.), Public Relations
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