Lyndsey Knudtson
Sr Sales Strategy Planning Manager @Daiya Foods Inc
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WORK HISTORY
Sr Sales Strategy Planning Manager @Daiya Foods Inc
Denver, CO, US
Lead brand and innovation strategy for Daiya’s $75MM plant-based meals portfolio, including pizzas, mac & cheese, and frozen dessertsOwn annual brand planning process across the 4Ps (Product, Price, Promotion, Placement), aligning cross-functional teams on key initiatives and timelinesSpearhead end-to-end commercialization of new products, including launch of Daiya’s first shelf-stable dry mac & cheese lineUse syndicated data (SPINS, Nielsen) and POS insights to identify whitespace opportunities and prioritize innovation pipelineCollaborate with Consumer Insights and Marketing to develop data-driven strategies that grow household penetration and trial among flexitarian and wellness consumersBuild business cases and go-to-market plans, including volume forecasts, margin analysis, and channel strategy, to secure leadership buy-inCreate compelling sell-in materials and lead strategy for new item pitches, line reviews, and retailer planning meetingsManage SKU rationalization and partner with Sales and Demand Planning to streamline portfolio and strengthen long-term brand architectureTrack and optimize post-launch performance using in-market data, retailer feedback, and internal retrospectivesRepresent Brand & Strategy on cross-functional steering committees to ensure alignment on marketing execution and innovation milestones
EDUCATION
Minnesota State University, Mankato
Bachelor of Science, Business
SKILLS
ABOUT LYNDSEY KNUDTSON
Hi there! I\'m a strategy-minded sales and innovation professional who loves building smart plans and bringing big ideas to life.Currently leading sales strategy planning at Daiya Foods, I thrive at the intersection of sales, innovation, and brand—especially when it means launching something new and meaningful. Over the years, I’ve helped bring several innovation SKUs and new brands to market at PepsiCo and Daiya, with a focus on growth, customer impact, and cross-functional collaboration.I’m especially energized by projects that combine data-driven strategy with creative thinking, whether it\'s crafting a go-to-market plan, shaping a brand story, or solving challenges with a customer-first mindset.Outside the office, I’m probably in the woods. I serve as Vice President of a nonprofit that uses trained leashed tracking dogs to help recover lost or wounded big game animals—a unique way I combine my love of the outdoors with conservation work and community support.Always curious, always learning, and always up for connecting with others who are passionate about innovation, the outdoors, and purposeful work.SKILLSCommercial Sales Strategy | Supply Chain | People Leadership | Customer Relationship Management | Project Management | Category Insights | Presentation Development | Public Speaking | Corporate Communications | Joint Ventures | Forecasting | Brand Marketing | Brand Development | Brand Strategy | Innovation Management | Process Improvement | Podcasting | Digital Content
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