Lyndsey Dunn
Marketing Strategist and Account Manager @University of Missouri Health Care
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WORK HISTORY
Marketing Strategist and Account Manager @University of Missouri Health Care
I support MU Health Care’s strategic priorities and growth initiatives through the development and execution of comprehensive strategic marketing plans. I manage marketing activities associated with products and services within the system and its entities, including market planning, prioritizing market segments and developing marketing plans for key products/services; market development via advertising, direct marketing, product/service promotions, sponsorships and community events.
EDUCATION
University of Missouri-Columbia
BA, Journalism, Design, Psychology
SKILLS
ABOUT LYNDSEY DUNN
With over 12 years of experience in marketing and design, I am a product marketing manager at Mortgage Research Center (MRC), a marketing technology provider for the mortgage industry. I am passionate about creating and optimizing lead generation products that help our clients generate more qualified leads and increase their conversion rates. I value collaboration, innovation, and customer satisfaction, and I strive to deliver solutions that meet the needs and expectations of both internal and external stakeholders.In my current role, I coordinate product initiatives from ideation through execution, working closely with the product team, the sales team, and the legal and compliance teams. I conduct market research, user testing, and data analysis to identify optimization opportunities and validate product features. I also create product roadmaps, launch plans, and marketing materials, and communicate updates and benefits to various audiences, both internally and externally.
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